Big data – big deal for digital advertising?
Here’s a question: what is so big that it is unquantifiable, is the next frontier for innovation, competition and productivity (according to McKinsey) and by 2015 companies who use it will outperform...
View ArticleSocial media habits of Chinese netizens
For first-time visitors to Shanghai, what hits you the moment you leave the airport is the sheer number of people. Combine the huge population with the growing global popularity of the Internet and...
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